Ladbrokes is an English bookmaker which history goes all the way back to 1886. Ladbrokes has over the years been a serious player on the British market, and they were one of the first bookmakers to open a chain of shops all over the UK.
Ladbrokes.com opened in 2000, and today they have more than 2 million registered users I over 200 counties.
Bet selection
Because Ladbrokes is an English bookmaker, it is very natural that they have their focus on the British sport events, and their biggest selection here. Soccer, Rugby, Speedway, Snooker, Cricket, Horse- and Dog races are covered intensely.
Over the years they have spread their focus, to cover the demand from customers outside the UK, so now they also cover the best European soccer leagues, Tennis, Handball, Golf, Ice Hockey as well as the American sport events like Baseball, Basketball and American football.
Bet types
On the normal matches you normally find a range of special bets like over/under and handicap, while you on a typical soccer match will find halftime/fulltime, goal scorer, handicap, over/under etc.
Another bet type you get is Asian handicap, where Ladbrokes has a nice selection especially on the soccer matches.
Odds and back payment
Ladbrokes has a good selection when it comes to the sport events they cover, compared to the market. But when it comes to competitiveness on odds and back payment, it doesn’t look as good. Their average back payment is around 92% and that could have been better.
Some leagues do stand out though, like English soccer for instance, but other leagues like Italian Serie A, German Bundesliga and the Primeraen are hitting the bottom with a back payment of only 89%.
That is the general image of Ladbrokes, their game selections is very good, but on the back payment they could have been better and that affects the odds.
Live betting
Ladbrokes Live Betting is nicely build and works really well. It is simple to use and the selection is very good. You can bet on anything from the English conference league to Russian Ice Hockey and even Cricket.
Website
Ladbrokes was one of the first bookmakers who went online, and that shows: everything is under control. In time they have gotten good experience about how to build their website, and it has evolved along with the market demands. Their website is not super sharp graphic wise, but they have kept it simple, which helps the overview. Layout wise the website is very good, it’s easy to use and the navigation is good.
Ladbrokes has beside its website also a Wap-site, where you via your mobile can login and place bets while on the move. The Wap-site is amongst the best on the market and can be found at http://wap.ladbrokes.com
Deposit and withdrawal
Ladbrokes covers basically every deposit option you can think of, and they are all charge free, both during deposit and withdrawals. The withdrawals using Bank Transfer, normally takes 1-2 bank days, which is a plus in that area, where Ladbrokes is amongst the very best.
Support
As one of the markets biggest bookmakers, Ladbrokes has a wide variety of languages available. This means, that you can also contact them, in a wide variety of languages. You can contact them via email, and phone. The support section is only open during office hours, which is every weekday from 10-18 o’clock. So sometimes it takes a couple of days for a response.
Conclusion
Ladbrokes leaves a strong impression when it comes to bet selection, their website, the deposit/withdrawals possibilities as well as their support. The back payment on the most popular leagues is good, and as one of the best established bookmakers, Ladbrokes is very recommendable.
